How To Email Anyone And Get A Reply With Outreach Specialist Talia Koren

Let's face it.

We've ALL sent a 16 paragraph email and that moment after we've  hit the send button on this potentially life changing email, we've wondered silently to ourselves:

"Should I have sent that? Was that a little too much?"

(Spoiler: YES, IT WAS TOO MUCH, NOW I WANT TO THROW MY LAPTOP LIKE A DISCUS INTO A LAKE)

I'm so selfishly excited about this episode of Become More Compelling Radio that I can barely contain myself.
​
My guest Talia Koren (@thetalillama) and I talk about how to reach out to influencers in a way that respects their time and makes it 10x more likely that you'll receive a response.

Talia is the founder of the popular meal prep business Work Week Lunch. (Since this epidsode was recorded, Work Week Lunch has been featured in The New York Times, Prevention, and many more.)

To businesses trying to leverage influencers to build brand awareness: do your research, personalize your message, make it a win/win and add a link to your product... otherwise just get ignored and waste your time

TL/DR: don’t be lazy pic.twitter.com/T69IDAI73o

— Talia Koren (@workweeklunch) January 19, 2020

Before starting WWL, Talia was a recruiter for contributing writers at Elite Daily and a staff writer herself on the entertainment, news and health teams.

The skill set of being able to reach out to people in an effective way is a force multiplier for your life.

​Learn it and use it. This skill is especially helpful if you want to:

• Earn media to get your side business off the ground.
• Get a new job in a new field.
• Reach out to an expert and ask for advice.

In this episode you'll learn: 
12:26 - How most people approach media outreach and what you can do instead.
24:10 - How to reach out to individual influencers.
41:22 - The structure of a good outreach email. (Subject line, body, PS)
51:10 - An incredibly easy way to get busy people on the phone. 

Talia also has a free resource for BMC listeners: 3 Teardowns of standard  media pitches.

Listening Options:

• Click Here to listen via iTunes.
• Stream by clicking here.
• To download and listen later: right click here and choose "save as".

Question: Who are you going to reach out to? Why is connecting with them important?

In the comments below, let me know why reaching out to that VIP or influencer is important to you.

​What would seeing a reply from them in your inbox mean to you?

Let me know in the comments below.