Let's face it. We've ALL sent a 16 paragraph email and that moment after we've hit the send button on this potentially life changing email, we've wondered silently to ourselves:
"Should I have sent that? Was that a little too much?"
(Spoiler: YES, IT WAS TOO MUCH, NOW I WANT TO THROW MY LAPTOP LIKE A DISCUS INTO A LAKE)
My guest Talia Koren (@thetalillama) and I talk about how to reach out to influencers in a way that respects their time and makes it 10x more likely that you'll receive a response.
Talia is an outreach specialist and freelance writer from NYC. Before going off on her own, Talia was a recruiter for contributing writers at Elite Daily and a staff writer herself on the entertainment, news and health teams. When she's not working, she's cooking, working on her meal prep blog, snowboarding and running.
The skill set of being able to reach out to people in an effective way is a force multiplier for your life. Learn it and use it. This skill is especially helpful if you want to:
- Earn media to get your side business off the ground.
- Get a new job in a new field.
- Reach out to an expert and ask for advice.
In this episode you'll learn:
12:26 - How most people approach media outreach and what you can do instead.
24:10 - How to reach out to individual influencers.
41:22 - The structure of a good outreach email. (Subject line, body, PS)
51:10 - An incredibly easy way to get busy people on the phone.
Talia also has a free resource for BMC listeners: 3 Teardowns of standard media pitches.