Last weekend I went to a friend's wedding.
At the reception, after grabbing a fresh drink, I saw my former co-worker, Michael.
He stood up and walked over, shook my hand, and we talked for a few minutes about the World Series. (He's from LA)
As our conversation was wrapping up, he said "Hey! Let me introduce you to my wife."
What I was expecting: To walk over and be introduced with a simple "Hey, this is my buddy, Jeff."
It's not just a blown nose tire. I bet we don't even have landing gear.
This is it.
This is how I die.
You're probably familiar with Zack's work if you've ever watched shows like Burn Notice, Glee, and Empire. He's an editor by trade, so he knows all about grueling 12+ hour days sitting in front of a computer.
About 10 years ago, Zack decided that he would stop treating his body like a Ford Pinto, and start treating it like a Ferrari. This journey led him to spend over $75,000 and a decade optimizing his health so that he can constantly perform at a high level in his career and produce amazing work on demand.
Most of our jobs require us to be creative problem solvers. Zack will teach us how to protect our creativity like it's our number one asset.
In this video, Ross gets super pumped about painting some mountains, and he messes up. (Side note: The mountains are still more beautiful that any mountains I've seen in real life.)
I'm so selfishly excited about this episode of Become More Compelling Radio that I can barely contain myself.
My guest Talia Koren (@thetalillama) and I talk about how to reach out to influencers in a way that respects their time and makes it 10x more likely that you'll receive a response.
Talia is an outreach specialist and freelance writer from NYC. Before going off on her own, Talia was a recruiter for contributing writers at Elite Daily and a staff writer herself on the entertainment, news and health teams. When she's not working, she's cooking, working on her meal prep blog, snowboarding and running.
The skill set of being able to reach out to people in an effective way is a force multiplier for your life. Learn it and use it. This skill is especially helpful if you want to:
In this episode you'll learn:
12:26 - How most people approach media outreach and what you can do instead.
24:10 - How to reach out to individual influencers.
41:22 - The structure of a good outreach email. (Subject line, body, PS)
51:10 - An incredibly easy way to get busy people on the phone.
Talia also has a free resource for BMC listeners: 3 Teardowns of standard media pitches.
Hey, I'm Jeff.
I'll help you supercharge your people skills so that you can have a more fulfilling career,
business, and social life.
Over the last 12 years, I’ve learned... (Read More)
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